Christian Connection Dating Site Calls for Higher Standards and Ethics in Dating Industry

(PRWEB UK) 24 January 2012

More than half of all UK single people have used or intend to use dating sites, between 6m and 8m. But while meeting online has resulted in thousands of marriages and successful relationships, a growing number are experiencing difficulties and becoming disillusioned.

Jackie Elton, who runs Christian Connection – created in 2000 and now the leading UK Christian dating site – was responding to recent coverage on BBC Radio 4?s You and Yours, which investigated industry practices,

Speaking on BBC Radio 4’s consumer programme, You and Yours, Jackie said that large companies in the industry need to focus less on profits and more on the needs and interests of their members.

?There is a real lack of transparency,? said Jackie. ?People know very little about the sites they join and how they operate. There can be misleading claims about numbers and the type of people they are likely to meet.? People are becoming increasingly aware of this fact.

She explained how people are encouraged to subscribe very quickly on a rolling basis and then find it difficult to cancel or get refunds where appropriate. As well as this there are regular reports of ghost profiles and emails sent automatically to engage members and encourage them to subscribe.

?Dating sites need to get together,? maintained Jackie, ?not simply to protect their own interests but to set and maintain high standards and ethics in favour of the customer. They must engage more with their clients and be more accountable.? Members need to be able to trust in dating sites otherwise, they will become a less popular which would be a shame.

In other countries, like the USA and Australia, complaints have soared and legal action has resulted – but Jackie believes that many people in the UK are too embarrassed to complain. They also feel there is no organisation to complain to and nobody monitoring the complaints.

Media and consumer organisations need to do more to highlight the issues and hold some websites to account,? she continued. ?Politicians and government have been conspicuous by their lack of interest but with up to 8m users in the UK this needs to change. People can search the web but they might not be able to trust what they read

?As a relatively small site for practising Christians, it is very important for us to provide a good service to retain our members? trust and satisfaction. We operate as a community and that keeps us involved with and accountable to, our members.? We also run events, so we actually get to talk to and listen to our members, which can be rare for many dating sites. Much of our reputation is based on recommendation and word of mouth.

The full interview can be heard here.

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Digital Praise to Exhibit in the Focus on the Family Booth at CBA International 2004; Christian Game Developer to Unveil Two New Interactive Game Titles to Assist Christian Booksellers in Capitalizing on the $7 Billion U.S. Entertainment Software Industry

Fremont, CA (PRWEB) June 30, 2004 –

Â? Digital Praise Inc. announced today that it will exhibit in the Focus on the Family booth (number 1621) at this yearÂ?s CBA International show in Atlanta. During the event, the company will offer attendees an exclusive sneak peak of two new and exciting interactive computer games based on the ever-popular Adventures in Odyssey radio program. The titlesÂ?Adventures in Odyssey and the Sword of the Spirit and Adventures in Odyssey and the Treasure of the IncasÂ?were announced today in a separate, joint release by Digital Praise and Focus on the Family.

Christian Games: An Opportunity for Christian Booksellers

An enormous appetite exists for Christian entertainment in various forms. The recent success of Christian music, books, movies, television and art all testify to the importance of Christian content in all media. There is also evident growth in the U.S. entertainment software industryÂ?up 8% in sales to $ 7 billion in 20031. Recognizing growth in both the Christian entertainment and the software entertainment markets, Digital Praise predicts healthy demand in the emerging interactive Christian games market.

Â?Interactive Christian games represent a burgeoning market, with annual sales estimates ranging between $ 100 and $ 200 million,Â? said Tom Bean, president and CEO of Digital Praise. Â?Industry executives compare the increasing demand for Christian computer games today with the growth in Christian music seen in years past. Our goal is to provide top-quality titles that will allow Christian booksellers to take full advantage of the huge opportunity that the Christian games market presents.Â?

Â?Adventures in Odyssey is one of the strongest entertainment brands among Christian families,Â? said Michael Sparks, manager of Christian Book Center in Newark, CA. Â?With the combination of this hugely popular brand and a growing interest in interactive Christian games, I expect the new Adventures in Odyssey titles from Digital Praise to be among my best-selling software titles, especially as the Christmas season approaches.Â?

Adventures in Odyssey and the Sword of the Spirit and Adventures in Odyssey the Treasure of the Incas are designed for ages 8 and up, and each promises hours of exciting game play. Expected to be available this fall for both the PC and Macintosh platforms, the games emphasize challenging, fun game play in a context that reinforces personal virtue and family values such as cooperation, forgiveness, tolerance and kindness. Each title is priced at $ 29.95 (MSRP).

Resellers interested in more information about Digital Praise and the new Adventures in Odyssey interactive computer games can contact 510-770-0244 or

About Digital Praise Inc.

Digital Praise ( is an independent developer and publisher of interactive Christian games for kids, teens, adults and parents. The company produces games that are designed for families looking to enjoy interactive entertainment software that promotes virtues and family values like cooperation, forgiveness, tolerance and kindness, without the violence, hatred, horror and sex that fills computer gaming today. The companyÂ?s goal is to equivocate the Digital Praise brand with Â?just good clean fun.Â? Focus on the Family has granted Digital Praise the rights to publish interactive games based on its world-renowned radio program, Adventures in Odyssey. The company is located in Fremont, CA.

1 Â? Entertainment Software Association.

Digital Praise is a trademark of Digital Praise Inc. Adventures in Odyssey is a registered trademark of Focus on the Family. All other trademarks and trade names are hereby recognized and may be registered to their respective owners.

Press Contacts:                                                            

Patrick Crisp, Velocity Public Relations             


Bill Bean, Digital Praise    



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